Animind Explore (360º)

Hey! My name’s Jake McBride. I’m the Creative Director of Animind Studio.

I’m pioneering a new way to create and enjoy content. It’s called “Animind Explore”, or AnEx for short.

AnEx utilises existing 360º digital infrastructure to create immersive experiences for consumers across all industries. The result is a blend of 360º VR technology, animation, narration, music, and text, designed to cater to all three key learning styles: visual, auditory, and kinesthetic. I’ve also ensured the content is accessible for anyone with auditory or visual impairments. 

Here’s a list of just a few industries we know would benefit from AnEx:

EDUCATION: Imagine a panoramic, multi-sensory environment for children, sparking a refreshed interest in reading and learning. Combining audiobooks, written word and music, AnEx can create an environment that stimulates children’s minds in ways previously unexplored. You are placed at the centre of the story, being orbited by literature. We’ve created a case study pilot animation, which is being used as a pitch piece in pursuit of clients and collaborators in the educational and museum fields. You can find the pilot animation, revolving around Ancient Egypt and the Pyramids, here.

HOSPITALITY: Gone are the days of looking at paper menus. AnEx can be activated simply through scanning a QR code, and the users can peruse the menu within our virtual space. All this helps businesses increase traffic to their websites, within which AnEx is embedded.

CREATIVES: For creatives, AnEx is invaluable; imagine you’re a photographer, production house or an independent artist, and you’ve got a wealth of artworks sitting in your portfolio. With AnEx, people can experience your work as if they’re standing in a gallery. That’s pretty wild to me. The user experience can be heightened with the introduction of music, voiceover or integrated speech-to-camera edits.

Just imagine, for a moment, entering a virtual biography of your favourite band, with a voiceover guiding you through the content as it evolves around you.

From my research, I’ve found that most 360º educational content is live-action or simply static-camera tours. AnEx, however, introduces 2D animation and motion gfx into a 360º environment—a space I believe is under-explored and full of potential.

YouTube, among many other mainstream content sites, is compatible with 360º, but the market of this amazing technology is still largely untapped. Here’s where the change happens.

Ride the change, and build your AnEx by reaching out to Animind Studio at www.animindstudio.com, where we can discuss your next immersive project.